The best ad ever turns 10 on Tuesday: 1914 [Christmas Truce]. 🎄

I’ve watched it countless times, and it still gives me goosebumps and teary eyes. ❤️

This real-world story will turn 110 this Christmas. 110 years later, humans still fight wars, often failing to see human beings in others. Usually, young boys sent by privileged old men to die or be injured for life — physically, emotionally, mentally, spiritually. 😢

Thank you, late director Ringan Ledwidge (who died at 50 exactly three years ago), for this much-needed message of hope, inviting us to be courageous, to take the first step for peace, or to follow those showing the way. ✨ 🙏

Thank you, Sainsbury's, for the amazing ad. 🙏

Thanks also to the INSEAD | Leadership Program for Senior Executives (ILPSE) participants in today’s sessions for making me rewatch it and uplift my spirit — hopefully, it uplifted yours too! Wish you peaceful negotiations! 🌟 💓 🙌

👉 Watch the 3-minute film: https://youtu.be/NWF2JBb1bvM